Anyway, BSB launched their Fashion Activism Campaign a while ago and have rung in the new year by starting the season with a campaign about Body Image. What BSB want to do is make a real difference in how people percieve themselves. Heres what their Press Release says:
"Its about showing everyone that they are beautiful, just the way they are. It’s about making people stand up, and step out with their heads held high, and a massive smile on their face. It’s about showing that everyone has something they hate about themselves. It’s about showing that there’s so much more to body image than size".We also managed to ask Amy from BSB a couple of questions about the campaign:
1) Why did you decide to start the Body Image Season on BSB? This is an insanely long and horrifically complicated story...but you did ask, so here goes, ha ha...
So, when we started talking about Fashion Activism at BSB, we realised we had something truely amazing going on - if you look at Gala Darling or Tavi, you can see what a massive influence fashion bloggers now have, and we thought that we could use that to make a big difference. Body Image is a massively important topic in so many areas of society at the moment, but especially fashion, that when my lovely intern-type-assistant-type-superstar (whose 'job title' I change daily, as you can tell) Rachel wrote a sample post for me about it, the idea just clicked. Fashion Bloggers can make a difference in the world - and so we should, I think.
Photo: Operation Beautiful
2) What kinds of posts and information can we expect to see from it?
Hmmm. How to tell you this without giving it all away... Well, we're working on all sorts, really. It's going to be an eclectic mix of styling and designers, activism and interviews, and how to feel awesome about yourself. We launched with the campaign video - and the support we had for that was so incredible - and we'd like to end the campaign with a bang, too. We have a big, top-secret idea for that, and we'd really love the help of any bloggers out there; if you have anything you think you can bring to the campaign, please please please go to our admin contact page, or email email@example.com.
3) What do you hope to achieve by running this campaign?
We'd like to make a real, lasting difference. Its a lot to ask, and, to be honest, it's probably not going to happen - but if we change one person's opinion of their appearence, I think it'll be worthwhile. That sounds like cheesy corporate babble, doesn't it? Never ask me to write something coherent when I'm tired ;)
4) What advice would you give a young girl who's worried about body image?
Don't be. Everyone has something they hate about the way they look, but conversely, I think that everyone has something they like, no matter how small. I have Hermione Granger's hair, from her pre-hair-straighteners era, which absolutely sucks, but on the other hand I am actually pixie-sized, which means I can still beat my younger cousins at hide-and-seek, even though I'm almost eighteen. It sounds silly, but you have to look on the bright side :)
5) What, do you think, is a major, global, problem with this issue?
Oh, God, it's definitly the media portrayal! I can say that with absolute certainty. 110%. Even if one magazine does one photo-shoot with "plus sized" models, for example, it turns in to a PR opportunity. It's all so superficial; "oh yes, we're doing good. We're stopping anorexia. Look. We're awesome. Now buy our magazine forever more despite the fact it was only this one shoot".
That sounds really cynical, doesn't it? I hope people know what I mean; the "anorexia" issue has become a band-wagon. That's why we're not looking to combat anorexia - it's been done. We're looking to change attitudes, and to cover every aspect. There is so much more to this than eating disorders.
Photo Credit: We Heart It
6) If you could change one thing about how the world percieves body image, what would it be?
I'd make it less important... at the end of the day, people will always judge you for your appearance, first and foremorst, but if the balance could be tipped just a tiny little bit, so that people think just a tiny bit more about what's inside, then the world would be a better place
So keep checking back at BSB to see the latests posts and details about the campaign!
For more information, please contact firstname.lastname@example.org or if you can help in any other way, please contact email@example.com
P.S. While looking for images for this post, I came across Operation Beautiful. Its a simple Operation. All you do is write positive and inspiring little notes on post-its around for strangers to see and feel better. I don't know about you, but I can't wait to do this.