Wednesday, 13 January 2010

Body Image Season

As you might already know, HiFashion is a member of British Style Bloggers and we've both done Guest Posts there.

Anyway, BSB launched their Fashion Activism Campaign a while ago and have rung in the new year by starting the season with a campaign about Body Image. What BSB want to do is make a real difference in how people percieve themselves. Heres what their Press Release says:

"Its about showing everyone that they are beautiful, just the way they are. It’s about making people stand up, and step out with their heads held high, and a massive smile on their face. It’s about showing that everyone has something they hate about themselves. It’s about showing that there’s so much more to body image than size".

We also managed to ask Amy from BSB a couple of questions about the campaign:

1) Why did you decide to start the Body Image Season on BSB? This is an insanely long and horrifically complicated story...but you did ask, so here goes, ha ha...

Well, I got into "the fashion industry" through Lipstick Royalty Magazine, which I started writing for when I was fifteen. A major part of what we did was about body image, and as fashion editor I always payed a good deal of attention to that kind of thing - I'm not exactly what you'd call a natural-born fashionista, and one of the things that convinced me that fashion wasn't evil was the way we worked at LR.

So, when we started talking about Fashion Activism at BSB, we realised we had something truely amazing going on - if you look at Gala Darling or Tavi, you can see what a massive influence fashion bloggers now have, and we thought that we could use that to make a big difference. Body Image is a massively important topic in so many areas of society at the moment, but especially fashion, that when my lovely intern-type-assistant-type-superstar (whose 'job title' I change daily, as you can tell) Rachel wrote a sample post for me about it, the idea just clicked. Fashion Bloggers
can make a difference in the world - and so we should, I think.

2) What kinds of posts and information can we expect to see from it?
Hmmm. How to tell you this without giving it all away... Well, we're working on all sorts, really. It's going to be an eclectic mix of styling and designers, activism and interviews, and how to feel awesome about yourself. We launched with the campaign video - and the support we had for that was so incredible - and we'd like to end the campaign with a bang, too. We have a big, top-secret idea for that, and we'd really love the help of any bloggers out there; if you have anything you think you can bring to the campaign, please please please go to our admin contact page, or email (the new domain name should be active for the website soon - I hope! I need to call the helpline if it isn't... eek! Ha ha)

3) What do you hope to achieve by running this campaign?
We'd like to make a real, lasting difference. Its a lot to ask, and, to be honest, it's probably not going to happen - but if we change one person's opinion of their appearence, I think it'll be worthwhile. That sounds like cheesy corporate babble, doesn't it? Never ask me to write something coherent when I'm tired ;)

4) What advice would you give a young girl who's worried about body image?
Don't be. Everyone has something they hate about the way they look, but conversely, I think that everyone has something they like, no matter how small. I have Hermione Granger's hair, from her pre-hair-straighteners era, which absolutely sucks, but on the other hand I am actually pixie-sized, which means I can still beat my younger cousins at hide-and-seek, even though I'm almost eighteen. It sounds silly, but you have to look on the bright side :)

5) What, do you think, is a major, global, problem with this issue?
Oh, God, it's definitly the media portrayal! I can say that with absolute certainty. 110%. Even if one magazine does one photo-shoot with "plus sized" models, for example, it turns in to a PR opportunity. It's all so superficial; "oh yes, we're doing good. We're stopping anorexia. Look. We're awesome. Now buy our magazine forever more despite the fact it was only this one shoot".
That sounds really cynical, doesn't it? I hope people know what I mean; the "anorexia" issue has become a band-wagon. That's why we're not looking to combat anorexia - it's been done. We're looking to change attitudes, and to cover every aspect. There is so much more to this than eating disorders.

Photo Credit: We Heart It

6) If you could change one thing about how the world percieves body image, what would it be?
I'd make it less important... at the end of the day, people will always judge you for your appearance, first and foremorst, but if the balance could be tipped just a tiny little bit, so that people think just a tiny bit more about what's inside, then the world would be a better place

So keep checking back at BSB to see the latests posts and details about the campaign!
For more information, please contact or if you can help in any other way, please contact

Sherin xx
P.S. While looking for images for this post, I came across Operation Beautiful. Its a simple Operation. All you do is write positive and inspiring little notes on post-its around for strangers to see and feel better. I don't know about you, but I can't wait to do this.

Photo: Operation Beautiful


CC said...

Great interview! :)

Rachel said...

Amy! You totally but unintentionally lifted my campaign goal from my documentary! But I don't mind - its the perfect goal!

MissNeira said...

Inspiring post.

Im glad someone can admit that the whole magazine putting plus size model in there is just to sell a magazine, it doesn't mean much, hopefully one day it will.

Jennifer Fabulous said...

Great post! And I love that Audrey quote because it is SO true. Confidence really does make us more beautiful.
I wish more girls realized they are beautiful. Everyone has a different body shape and different features which make them unique and gorgeous. There are only a few people in the world who are six feet tall and a size 0...

British Style said...

Hi :)

It's Amy from BSB here - thanking you all for your support...

And apologising for the fact that our website is experiencing massive tecnhical difficulties at the moment... it'll be back asap :)


Cafe Fashionista said...

I truly adore the premise of this project! I agree, bloggers are the way of the future; it's wonderful to have the chance to show the world that every body type is beautiful! Fabulous interview, Sherin!! :)

clarewbrown said...

Great interview! Every woman really is beautiful and I am not jut saying that. Every woman, every size! Great, inspirational idea :)

Cheryl said...

Great post, Sherin! I think it's time to love and be proud of your own body and stop comparing it with others. :)

Leah said...

This is fabulous... it was like reading some of my answers to your interview questions. I totally agree with everything she said.

The Man Who Knew Too Much said...

Thanks for your birthday message :)

Good interview, I did not know that you are involved with BSB, though!

Couture Carrie said...

Fantastic post and interview! Fashion bloggers definitely can make a difference!


Tasha said...

This is what I like to hear! Good for her!! She's doing such positive things! Great job posting this!

Mary-Laure said...

Really great, very interesting!

Hannah @ LONDON--ROSE ♥ said...

this sounds amazing! what a great campaign! x

i've been on the operation beautiful website before and actually almost cried! i'm such a a baby :) but it's so moving

♥ Hannah



Gizelle said...

this is a really good post...and project. not all girls are mannequins like those in magazines..but we should still hold our head high and be confident...

thanks for posting this!

A Diary of Lovely said...

great campaign! a great way to make young girls understand that being beautiful is a state of mind ;)

In-tree-gue said...

So true

joei said...

operation beautiful sounds like a great idea! ;)


Couture Cookie said...

The size / plus size / body image never seems to end. Nice to read an interview with someone who has a balanced perspective!

Stefanie Grace said...

Brilliant interview! And I really do think that this is a fantastic cause! x

Jane82 said...

I hate to be a killjoy, but as long as the bloggers don't start to boycot certain brands who do unrealistic ads or have skin-and-bone-models I think the campaign won't have much influence.

As long as we see these pictures with the skinny, flawless, photoshopped models on them we will we manipulated - pictures are very powerful.

OceanDreams said...

Sherin - good for you for being involved in something that will boost young women's self esteem and remind them that there is more than just being a size 0 and being skinny. It is about loving yourself and the beautiful person within, no matter the size! XO!

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