The People Tree Foundation works to campaign for Fair Trade and sustainable fashion and support producers around the world.
(Photo from People Tree)
Basically, Emma Watson, has decided to do an Ethical line for people tree and its areally cute line. If you want the preppy casual look that Emma pulls of so well, then this is the line for you. Its clear that she had a lot of input with her personal style, in this line. The collection aims to bring fair trade fashion, mainly to the 16-24 year olds, with the collection looking like it was inspired by the South of France, London, and country festivals.
Picture from The Guardian
Its been described as 'a bit of Hollister jersy blended into American Apparel basics and topped off with humourous slogans' (The Times). These clothes boast ethical credentials as well as being just plain cool and comfortable! One of the slogans I absolutely love is: 'Don't Panic, I'm Organic'.
The collection has so many different things, such as sailor-stripe T-shirt dresses, preppy jumpers (if you're a cricket fan, you'll recognise cricket style jumpers), and cute hand scribbled Union Jacks.
Emma claims that we are now becoming increasingly aware of the humanitarian and environmental issues, but there aren't many options out there. She wanted to great something that was a great idea, but also made a difference through fashion. People Tree have described the collection 'Clean, sexy and easy to wear'. (The Guardian)
Picture from Just Jared
People Tree are a fantastic company to support because they are fashionable and have ethical credentials. Many other brands out there at the moment are unable to compete in terms of environmental and humanitarian awareness because of their manufacturing techniques.
The collection uses 100% Freetrade cotton and is made entirely by Freetrade groups by hand. It creates livelihoods for disadvantaged people living in places such as India or Nepal (People Tree Youth)
Photo Credit: Daily Mail
Emma has stressed that fact that this is not a celebrity line, and is only doing this line because she genuinely cares about fairtrade and ethical fashion.
The photo campaign that comes with the collection also ties in perfectly with the preppy look. Its youthful and very cute.
Pictures from The Guardian
We were also given this special award from Tasha at the Hot Spot. She's celebrating her 1 year blog anniversary and made this lovely award. She is definitely one of the nicest people I've met on the blogisphere and I'm glad to have gotten to know her a bit.