Friday, 5 February 2010

Emma Watson for People Tree

I heard about the Emma Watson/People Tree collaboration weeks ago and I've been eagerly waiting for the collection to come out online so that I could post about it.

The People Tree Foundation works to campaign for Fair Trade and sustainable fashion and support producers around the world.

(Photo from People Tree)

Basically, Emma Watson, has decided to do an Ethical line for people tree and its areally cute line. If you want the preppy casual look that Emma pulls of so well, then this is the line for you. Its clear that she had a lot of input with her personal style, in this line. The collection aims to bring fair trade fashion, mainly to the 16-24 year olds, with the collection looking like it was inspired by the South of France, London, and country festivals.

Picture from The Guardian

Its been described as 'a bit of Hollister jersy blended into American Apparel basics and topped off with humourous slogans' (The Times). These clothes boast ethical credentials as well as being just plain cool and comfortable! One of the slogans I absolutely love is: 'Don't Panic, I'm Organic'.

The collection has so many different things, such as sailor-stripe T-shirt dresses, preppy jumpers (if you're a cricket fan, you'll recognise cricket style jumpers), and cute hand scribbled Union Jacks.

Emma claims that we are now becoming increasingly aware of the humanitarian and environmental issues, but there aren't many options out there. She wanted to great something that was a great idea, but also made a difference through fashion. People Tree have described the collection 'Clean, sexy and easy to wear'. (The Guardian)

Picture from Just Jared

People Tree are a fantastic company to support because they are fashionable and have ethical credentials. Many other brands out there at the moment are unable to compete in terms of environmental and humanitarian awareness because of their manufacturing techniques.

The collection uses 100% Freetrade cotton and is made entirely by Freetrade groups by hand. It creates livelihoods for disadvantaged people living in places such as India or Nepal (People Tree Youth)

Photo Credit: Daily Mail

Emma has stressed that fact that this is not a celebrity line, and is only doing this line because she genuinely cares about fairtrade and ethical fashion.

The photo campaign that comes with the collection also ties in perfectly with the preppy look. Its youthful and very cute.































(The necklace is made from recycled sweet wrappers)

Pictures from The Guardian



Emma: People Tree


We were also given this special award from Tasha at the Hot Spot. She's celebrating her 1 year blog anniversary and made this lovely award. She is definitely one of the nicest people I've met on the blogisphere and I'm glad to have gotten to know her a bit.


Sherin xx

33 comments:

Andy said...

I love, love, love Emma Watson! i think she's a darling for taking this particular tie-up. I actually like all the designs and believe that this campaign could really work!

xoxo,
andyquirks.blogspot.com

Graham I. Haynes said...

It's nice to see someone young with integrity. I like the idea of Freetrade cotton.

As for the clothes, I think they're cute enough to make me interested in what they do next.

(PS. Been reading your tweets. Leia you're gonna be alright :)

Claire said...

Oh Emma Watson, you just keep making me like you more. It is days like this when I see the POINT of celebrities!

That lion-crown coat of arms patch thing WILL be mine. The dresses are cute, too.

Alice said...

This style really suits Emma Watson, maybe even more the Burberry! Well done for People Tree to choose her.

Jing said...

I love emma watson!she's young and gorgeous.

oh!congrats on the award!your blog is truly magical.:)

Amy said...

I love People Tree - it's brilliant that they're getting such a massive endorsement.

mom & son said...

Oh, Emma how I love he beautiful face.
This is good that People Tree chose her as product endorser.

Rachel said...

This looks like a really nice collection. I love that Emma is doing something like this. Plus, she looks gorgeous in these photos!

daisychain said...

she looks gorgeous in the photos!

annie said...

I love it when people take a stand and incorporate it into their lives. I still use plastic to bag my groceries, because I use it as garbage bags. lol I guess I could try paper... Anyways, I like this post, and congrats on the award. :)

Cafe Fashionista said...

ANYTHING Emma touches is gold. Love. Her. Congratulations on the award darling - Tasha truly is one of the sweetest people in the blogosphere!! :)

Mitchelle said...

Not interested. Sherin request you to be more creative...

Nerdic.. said...

She is very pretty
x fashionnerdic

SogniSorrisi said...

Emma is looking so good these days!

OceanDreams said...

That's great that she has an eco line coming out - looks cute!

The Trendy Fashionista said...

I love the idea of the line. Emma looks gorgeous on the pictures.

Have a great weekend

-The Trendy Fashionista
http://thetrendyfashionista.blogspot.com

Harriet said...

Ooh, I so want a 'Don't Panic, I'm Organic' tee now! Emma Watson is so beautiful, and I adore her style, I can't wait to get my hands on some of this!

Jennifer Fabulous said...

I adore Emma and think she is such a doll. I'm glad she's going green with this collection...BUT (and I may be the only on here who thinks this)...I felt it was kind of boring and I was a bit disappointed. :S

Oh well, that's just me. :P Clearly not everyone feels that way, so hopefully her clothing line will be a huge success! She deserves it. xoxo

Claire said...

I do like the line - it's nothing extreme but it is wearable (I do like a bit of preppy). I think Emma Watson is protesting a little too much re the "it's not a celebrity line" thing, but at least she's not claiming she designed it!

Cheryl said...

I love celebrities who also takes the environment serously. That's why after reading this, I like Emma Watson more.

Congrats on the award!

Ivãnia Santos by DIAMOND said...

GreaT pics!!

<3

Luinae said...

That looks so, so awesome! If I lived in Britain, I would be all over it! I am very passionate about fairtrade products.

Iva said...

she really is super cute! Congratulations on your award!! Have a great weekend! Happy Friday!

bryna said...

I love that she's branching out, but especially into something like this!

jasmine said...

Emma Watson has such amazing style and I love that she's helped create organic, fair trade clothing. These look great, very classic.

Hannah @ LONDON--ROSE ♥ said...

LOVE Emma Watson - she's so stunning, and an incredible role model for young girls.

These photos are gorgeous!

LONDON--ROSE.BLOGSPOT.COM

xx

Winnie said...

She has it all hasn't she?

Ahem..anyway, It's actually a pretty decent line and I like that it's not overly hyped too. Which I suppose is fitting with the whole 'non-celebrity' line idea...but well, let's call it celebrity endorsed instead!

Aury said...

This looks like a really great campaign. She always takes fabulous shots.

AMIT said...

I like the t-shirts.Its cool.

fabulous lingerie

Arushi Khosla (FabBlab) said...

HOW is she so gorgeous? It's unfair :(

Coco said...

I love the line, except the slogan tees. The rest of it is super cute!

Anonymous said...

emma use to be real when she was 13 and now she behave like a sweet barbie..like miss worlds.they say they want world peace and all they want is fame...people tree kind of organizations make ppl to pay high payment on a product using word 'fair trade' and what poor gets...nothing he still very poor.check this out..http://www.jubilee-centre.org/blog/52/unfair_on_fairtrade emma new this but why she care i think rupert tom and daniel are better ppl then her..all the ppl call daniel gay (which he is not)and names but he still try to promote gay rights..and what emma gets is "ohh she care about the poor " dah..she donot.dan rup tom do charties and not make big things out of it

see beyond said...

emma use to be real when she was 13 and now she behave like a sweet barbie..like miss worlds.they say they want world peace and all they want is fame...people tree kind of organizations make ppl to pay high payment on a product using word 'fair trade' and what poor gets...nothing he still very poor.check this out..http://www.jubilee-centre.org/blog/52/unfair_on_fairtrade emma new this but why she care i think rupert tom and daniel are better ppl then her..all the ppl call daniel gay (which he is not)and names but he still try to promote gay rights..and what emma gets is "ohh she care about the poor " dah..she donot.dan rup tom do charties and not make big things out of it

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