So as you know, I was lucky enough to go to IMATS last week. I did manage to talk to a few vendors and find out more about their companies. I also thought this woud be a good time to review some of the things I picked up from the show. This post is less about reviews and more about introducing you to companies.
I spoke to Liz Yu, Head of the Company. I was drawn to this company because of all the small packaging. Liz, a Toronto make up artist, started the company in early 2007 after realising what a hassel it was to go out with a full make up kit. Make up is usually fairly big and heavy, so Liz decided to start this company to take the work out and make it easier to carry make up everywhere.
The kits are small and light and aim to create an easy solution for organising your make up kit.
Yaby created small containers (empties/grippies) that make life so much easier and condense all your make up baggage.
And as you've notices in recent posts, we are are heading towards more Ethical brands, and Yaby fits right in. Liz wanted to take a 'less waste' direction with Yaby, so every colour comes as a refill and can be used with their magnetic palettes. The reclosable clam shell containers, that the containers come in are reusable.
I got 2 small eyeshadows from Yaby. I decided to go for a purple and a yellow. I've never owned yellow eyeshadow and so tought it would be fun. I quite liked going out in yellow eyeshadow, it was a fun feeling. And because the eyeshadows are so small, I literally that bunged them in my bag and was able to re-do my make up at any stage during the day. The make up from Yaby is also very very affordable!
This company was started by Walter Schneiderman, and has worked with a whole range of celebrities and movies. The company is now run by his daughter, Beryl Lerman.
And the great thing again is that this company is fairly ethical, in that they only use ingredients that aren't tested on animals.
They are a professional company and also offer make up sessions and courses, which is a great idea for all of you make up enthusiasts.
I got some eyeshadows and eye dust from them. I recently discovered eye dust and am kind of hooked. The eye dust was so pretty and really sparkly. It was a really natural colour, so when I wore it, it added a really pretty sparkle on my eyes.. And this did last for hours. I didn't need to re do my make up at all during the day.
Now, this is a really amazing brand. I was speaking to the Vice President, Karl Zundel, for ages and he was really nice.
The aim of the company, he explained, is to provide excellence in make up education and to retail quality products.
Everything from the MUD line gets tested by industry experts and make up artists, so that all the products meet high professional standards.
It was clear, after I'd had a look at the products, that these were high quality and perfect to wear. I tried a palette with 4 eyeshadows. I loved wearing them. The colours in the palette were all really classic colours and looked beautiful when I wore them. They were very smooth and polished and really are perfect for everyday wear. T
hey are also very long lasting. I put a little bit on in the morning and when I came home from work that evening, it still looked newly applied.
This is definitely a company I'll be coming back to. As soon as this palette finishes, I will buy another one, and I'll definitely buy some of the other products.
This is an American brand and is pretty exquisite.
Naturally, I was drawn by the name. I spoke to Peter from the brand and just had to ask where the name came from. The fact that its Naked is meant to represent the fact that its Natural. Their saying is: 'If its not Naked, Its not Natural'.
Their products contain 100% pigment and no waxes, and so they produce more natural colours. Naked is a more professional line, with their products used by more professional make up artists and are available through fine spas, studios and independent beauty professionals.
Naked use MICA powder which is the purest and most natural cosmetic. It doesn't not contain oil or wax, and so doesn't damage your skin. The products are 100% pure colour and just look stunning when you wear them.
Wearing this eyeshadow really made me feel special. I got 6 really interesting eyeshadows from the 'Urban Rustic' collection. They were very shiny and very dramtic. It was absolutely amazing and really looked great. I loved the different colours here, with there being hints of purple and green. If you ever come across this company, I would recommed you to get something if you can. The way the eyeshodow comes is amazzing and means that you get a really good effect when you wear it.
P.S. I've just discovered Shop Pulse and had to share it with you guys! The website pretty much tells you all about the latest products hitting the stores. It puts everything in one place, making shopping a lot easier!!
They're also having a giveaway for UK residents. I'm really excited to enter this because I love the prize. Its a Christian Louboutin Barbie!! I wrote a post on it not to long ago. Check out the competition here.