Monday, 22 March 2010

History of...


Photo Credit: We Heart It

Fear not, this won't be like the History lessons we had at school, with a teacher so old that you were sure they were actually there at the events they were talking about. This is a Sherin-style history lesson.

We all love Fashion Weeks. All the designers and celebrities rushing around and models looking amazing: what's there not to love. But have you ever wondered how it first started and why?

The first Fashion Week was set up in 1943, during the war. At that time, France really was the fashion capital of the world. All the big shows took place there and all the journalists went over there to report on fashion.

In 1943, France was occupied and so, journalists were unable to travel there. In New York, publicist Eleanor Lambert, decided to host the first New York Fashion Week, or as then known as 'Press Week'.

(Photo Credit)

The aim was to distract attention from French Fashion and to, instead, showcase American designers. The result of this was magazines which usually only focused on French designers turned their attention to more local talent.

At that time, American designers and fashion was thrust into the limelight and gained new momentum. Editors and buyers were given the opportunity to report on American collections, which allowed Magazines to move away from French dominated designs.

Every year, NYFW was held in a different location, until 1994. This is when Fashion Week in New York, as we know it, came about. The event was moved to Bryant Park, inside a number of white tents, and no one has looked back since.

(Photo Credit)

Since then, many cities followed New York's example. London had it's first Fashion Week in 1961, Paris in 1973 and Milan in 1979. Since then, many more cities have decided to have Fashion Week's of their own to showcase local designers. However, the 'Big Four' are still New York, London, Paris and Milan, and each has earned it's title as a fashion capital. Sao Paulo, in Brazil, has now been named as the 5th most important Fashion Week.

As you know, each city has two Fashion Weeks a year. Autumn/Winter is shown in February and Spring/Summer is shown in September. The main aim of Fashion Week, today, is for brands and Fashion Houses to show their latest collections and to show buys and industry experts the latest trends. Fashion Weeks are held months in advance as it then gives the press the opportunity to preview all the trends and designs for the next season.

The great thing about Fashion Week is that it allows all the designers to interact with each other and discuss the fashion world, as well as be seen by the media.
Are there any other history lessons you'd like?

(Miss) Sherin xx

P.S. I want to start up my Fashion in Politics posts again. Anyone have any ideas who I could feature?


Audrey Allure said...

I love how Fashion Week has continued and evolved, and that it's a place where fashionistas can come together :)

Cafe Fashionista said...

Ah, what a fun history lesson - if only school history classes were as fun! What about...a history lesson on heels? Or shoes, in general? :)

MissNeira said...

Thank you for the lesson! really interesting!

I get these lessons all the time every day in school haha but would love to read some fun ones on blogs!

OceanDreams said...

I just learned a lot and I want to go to Fashion Week - looks like so much fun!

Lady said...

oh1 i loved to know the begging of fashion with... i'm crazy about history, by the way, and is alway amazing to know more...

pS:. In Brazil has Fashion week in two places, in São Paulo like you said and in Rio de Janeiro too... had a diference of one week or two between both.


MOLLYKT said...

do one about couture!
i find the whole concept of fashion week so interesting..

Diya said...

wow, never knew that and I loooove fashion history!! thanks for sharing.

Sarah M said...

OMG thank you for this history lesson! :D

i always wonder..WHEN WHERE...why every year!

and now i know :D THanks!

now i can finall rub elbows with fashion's elite

bryna said...

probably the best history lesson i've ever had!

ana said...

This history lesson was soo cool, I didn't knew all this about Fashion Week... how interesting... fashion in politics... mmm... Carla Bruni maybe... I don't know if you have talk about her yet ;)

Winnie said...

I really love the fashion week history, something i've not really thought about before! Thanks for sharing! :)

Fashion in Politics is such a loaded area, I can't think of anything right this minute but looking forward to reading stuff on the subject!

Helena - A Diary of Lovely said...

really great post!

TheBeautyFile said...

Interesting!! Thanks!

Clare said...

Wow this is beautifully researched and very well written! Thanks for this xoxo

kot-itsa said...


Tasha said...

Great post! And I'm looking forward to reading more of your Fashion in Politics!! I absolutely loved those posts! I honestly have no suggestions though! I'm sorry!

Also, I love the (Miss) Sherin!

Damsels said...

i never knew how it started .. thanks for adding that background its always good to know the history of something

la petite fashionista said...

love your history lesson-- very interesting. I think it's sad that fashion week will no longer be in Bryant Park; but it's very cool that designers have gotten creative with their venues and presentation and taken fashion week in a whole new diretion

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