On Monday evening, I was invited to Miele's showroom, just off Oxford Street, for an Evening With Jasper Garvida. Most of you may know Jasper from Project Catwalk, and, in the last few years, he has really proven himself as a designer.
It was a really fun event and got to meet Hannah, Claire, Harriet, and Kavita, who were all absolutely lovely. The event was really interesting, and I did learn quite a bit about Miele. They did a 'rose test', which is where they put a rose in a washing machine, and after a wash, the rose comes out looking pretty perfect. We were all really impressed by this. The point was that Miele washing machines are really good for delicate clothing.
But onto Jasper Garvida. He was such a nice guy and really inspirational. We even got to have a little Q&A with him.
He said he first got interested in fashion when he was 3 ad he started playing with his sister's hat at a wedding, but never considered it a proper career, until he was 19, and moved to London, from Toronto.
He went on to explain his style icons, and described Greta Garbo as one of them. She was a 1920's star and it's very clear to see her influences in the collection. It is all very 1920's elegance. It's all very 'fetch' (have been dared to use that word in a post, lol.) A lot of the pieces from the AW10 collection are clearly inspired from the 1920's Art Decor movement.
He also mentioned his key pieces for every woman. He said that every woman needs to hav gorgeous lingerie that she can feel super sexy in.
And he gave some advice for any young designers. He says that the fashion world is not easy ad that there'll always be someone putting you down. You have to really work hard and think of long term aims and goals.
And we got a sneaky comment about what SS11 will be: silky and light. Shhhhhh.
I know Hannah managed to get a one-to-one interview with Jasper, so keep an eye out for that.
Above, the lovely Harriet is modelling one of the pieces, and below is my favourite piece from the collection.