...written by SherinI'm sure all of you have heard of Anna Wintour, she is the current head of American Vogue and is a huge icon in the world of fashion. She is most well known for her bob haircut and large sunglasses and is see on the front row of many fashion shows. She is also one of the most powerful people in fashion as she names trends and discovers new designers.
My favourite habit of hers is that she always gets to fashion shows early and used the waiting time to make notes or phonecalls.
She was born in 1949, and her father was Charles Wintour, who was the editor of the Evening Standard, in Britain. For those of you who don't know, the Evening Standard is a British newspaper and is very well known, even today. It's clear that the magazine world is in her blood. Her father used to consult with her on how to make the newspaper more relevant to youths.
Right now, she is most known for her bob haircut and she has actually had this hairstyle since she was a young teen.
She started off in the fashion journalism world in 1970, when she became an editorial assistant for Harpers Bazaar Magazine. She left the job in 1975, after difference with her boss, and moved to New York with her boyfriend.
Over the next few years, she became the editor of various magazines, such as Viva and New York and she eventually made a name for herself as others became impressed with her fashion spreads and photo shoots.
It had always been her dream to work for Vogue and she finally got a chance in 1983, when she got a job as a publisher there after talking to the editor of Conde Naste. She stayed in this role for 3 years, and then was chosen to become editor of British Vogue in 1986.
Within a year, Wintour had completely changed British Vogue. She replaced a lot of the staff and gave herself more control than any editor had before.
Finally, in 1988, she became editor of American Vogue. She immediately changed the magazine, and in her first issue, put an unknown model on the cover, in a pair of $50, but a very expensive t-shirt.
She made American Vogue what it is today and her September 2004 issue was one of the biggest of all time (832 pages), and was only trumped by her September 2007 issue. She wanted vogue to be more pacy and sharp. She wanted to focus more on the average business woman, who went out and had her own money.
She has a very keen eye when it comes to trends and she heavily supports young designers and made the careers of the likes of Marc Jacobs and Alexander McQueen. Most designers know that they need her approval to make a name for themselves in the fashion world.
Her style is also very well established. Early in her career, she wore t-shirts, with designer jeans, but as she became more professional, she opted more for Chanel suits and wore them throughout both her pregnancies.
She is a very demanding person and she's earned the nickname: "Nuclear Wintour". A former assistant wrote the book 'The Devil Wears Prada' and the main character, Miranda Priestly was supposed to be modelled on her. It is also said that junior staffers at Vogue are not allowed to talk to her, with many being scared to even take the lift with her. She has a reputation for being cold and is clearly a perfectionist and apparently makes close to impossible demands.
She has also been heavily criticised, especially by Animal Activist groups, such as PETA. She is well known for wearing fur and promoting it in Vogue. She was once even pied in the face, while walking into a Chloe show.
She has also been criticised for promoting Elitist views of femininity, by only focusing on rich and thin women. She has also been criticised for her increasing use of celebrities on Vogue covers and makes them meet her standards. Once, she told Oprah to lose 20 pounds if she wanted to be on the cover.
She has used her influence to really shape the world of fashion and change trends. She persuaded designers to loan their pieces to celebrities, and this will influence the public to buy those items as well. That way Wintour can even control what goes on in shops. She even managed to kill the Grunge trend of the 1990's, which she wasn't a fan of and told designers that if they didn't follow the Glamour trend, she would not photograph or feature their clothes.
What she is not really well known for is her charitable work. After 9/11 she helped raise money for the Twin Towers fund, with the sale of t-shirts. She also took control of a PR campaign that was to help people get back into shopping after the attack.
She also works with the Council of Fashion Designers of America to support up and coming designers and has also raised millions for AIDS charities.
Finally, she made sure Vogue opend beauty salons and trained Afghani women in beauty skills and opened lots of doors for them.
Personally, I really love her (apart from the whole wearing fur issue) and loved her even more after watching The September Issue.
How do all of you feel about her??