Tuesday, 1 June 2010

Tea with Alice of Shop Pulse

...written by Leia

Last month I caught up with Alice - the young, stylish entrepreneur and creative energy behind the Shop Pulse website. If you've visited the site and want to get to know a bit more about her, read on!

Interest in Fashion
She started a fashion blog, Miss Fashion Whore, when she was in America for three months and had nothing to do. Her boyfriend runs a web agency so he made her a blog (how handy!) She was interested in staying up to date with the new trends, and indulged in high street buys more than designer ones, but her interest in high-fashion grew after blogging.

Her favorite shops? eBay, Zara (she says it's great for interpreting catwalk trends) and Topshop. Her own style is a mix of trendy as well as items from past seasons. For SS10 she's looking forward to the tribal look: massive jewelry and big bold prints. She's also really into girly-looking items: floaty fabric, nudes, crochet (a girl after my own heart!)


Shop Pulse
Never visited Shop Pulse? This is what it's all about: It's an affiliate site that tracks everything that's new in online stores. The idea for Shop Pulse came from her boyfriend - he knew Alice liked to keep up to date with whatever was new in the online shops, so he created a system that scraped every website's "new in" section! What a clever idea, don't you think? He's in charge of the technical side of the site, while she takes care of the creative side. Sounds like a perfect duo!

They started the site this past September and had no financial backing at the time. Shop Pulse is still a work in progress but they have many plans for the future - they'll be implementing a blogger platform where fashion bloggers can use their software and convert all the links to products on their blog; the blogger would get a cut of the percentage if a reader buys the product. They are also planning to launch a weekly interactive lookbook based on the current trends, and are hoping to incorporate user-generated content like outfit posts.


Alice's Tips for Online Shopping
- Hide your credit card when you've had a drink (or don't get a CC at all!)
- Don't buy too impulsively because it's too easy to spend a lot of money on cheap items
- Save up for one key item rather than buy fewer cheap things

Alice is such a great role model! She's only 21 and had no experience in business prior to starting Shop Pulse. Even though it's still such a young site, they're already generating revenue - Shop Pulse gets 4-10% commission from every sale made through the site.

Have you visited Shop Pulse? What are your thoughts on the site?

20 comments:

Anonymous said...

LOADS of sites like this already exist!

MissNeira said...

She seems so interesting!

Cindy Whitehead said...

Great interview - wow she is only 21?! Good for her. Checking out her site now.

Dressing Up For Me said...

I like her style, will be visiting the site soon!

Tanvi said...

Ahhh! Young entrepreneur! Good Luck to her :)

Cafe Fashionista said...

I have never before visited Shop Pulse but I am off to check it out right now. Great interview, Sherin!! :)

Winnie said...

I agree with what she said about Zara, it's great! I don't buy things from there that often but I always have a browse, and everything that I've ever bought from there has been such a winner!

Tasha said...

I've never heard of Shop Pulse so I'm glad you did a post about it! I will have to check it out!

Isabel said...

online shopping while drunk is NOT a good idea LOL

Isabel @ Walk of Fashion

The Trendy Fashionista said...

Really great tips. I really enjoyed this post :)

-The Trendy Fashionista
http://thetrendyfashionista.blogspot.com

Sarah said...

I love it!! I've been using it for a few months!

@Anonymous I'd love to know other sites that offer LIVE fashion updates? Most of the others are updated so much later than Shop Pulse...

Kristin said...

I really need to take advantage of Ebay. I never think to shop there!

Leah said...

I haven't heard of the site yet but I will surely visit it now. Alice gave some fabulous tips... so true. xoxo

Hayles said...

I love Shop Pulse - it's so handy to be able to see all the new stuff in one go!

Natasha said...

I've never visited Shop Pulse but I am certainly going to now. This is such a brilliant idea, shopping-wise so I hope the business takes off and you're right. She's very inspirational, certainly at 21! Great post. xxx

Clare said...

GREAT interview. I love shop pulse, she as so much awesome stuff to say!

Jennifer Fabulous said...

What an interesting and fabulous gal! I love seeing fashionistas get creative and turn their talent into business! :)

Kind of gives me ideas...hehe.

I hope you & Sherin are having a fab weekend! xo

CMA said...

really wonderful!!
loving your blog, keep it up!
and thanks for your sweet comment, means the world!

-cma
COSMICaroline.blogspot.com

Mrs. April said...

Oooo, I love her style. I'll have to check that out!

Rachel said...

Absolutely amazing!

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