Tuesday, 1 June 2010

Tea with Alice of Shop Pulse

...written by Leia

Last month I caught up with Alice - the young, stylish entrepreneur and creative energy behind the Shop Pulse website. If you've visited the site and want to get to know a bit more about her, read on!

Interest in Fashion
She started a fashion blog, Miss Fashion Whore, when she was in America for three months and had nothing to do. Her boyfriend runs a web agency so he made her a blog (how handy!) She was interested in staying up to date with the new trends, and indulged in high street buys more than designer ones, but her interest in high-fashion grew after blogging.

Her favorite shops? eBay, Zara (she says it's great for interpreting catwalk trends) and Topshop. Her own style is a mix of trendy as well as items from past seasons. For SS10 she's looking forward to the tribal look: massive jewelry and big bold prints. She's also really into girly-looking items: floaty fabric, nudes, crochet (a girl after my own heart!)

Shop Pulse
Never visited Shop Pulse? This is what it's all about: It's an affiliate site that tracks everything that's new in online stores. The idea for Shop Pulse came from her boyfriend - he knew Alice liked to keep up to date with whatever was new in the online shops, so he created a system that scraped every website's "new in" section! What a clever idea, don't you think? He's in charge of the technical side of the site, while she takes care of the creative side. Sounds like a perfect duo!

They started the site this past September and had no financial backing at the time. Shop Pulse is still a work in progress but they have many plans for the future - they'll be implementing a blogger platform where fashion bloggers can use their software and convert all the links to products on their blog; the blogger would get a cut of the percentage if a reader buys the product. They are also planning to launch a weekly interactive lookbook based on the current trends, and are hoping to incorporate user-generated content like outfit posts.

Alice's Tips for Online Shopping
- Hide your credit card when you've had a drink (or don't get a CC at all!)
- Don't buy too impulsively because it's too easy to spend a lot of money on cheap items
- Save up for one key item rather than buy fewer cheap things

Alice is such a great role model! She's only 21 and had no experience in business prior to starting Shop Pulse. Even though it's still such a young site, they're already generating revenue - Shop Pulse gets 4-10% commission from every sale made through the site.

Have you visited Shop Pulse? What are your thoughts on the site?


Anonymous said...

LOADS of sites like this already exist!

MissNeira said...

She seems so interesting!

Cindy Whitehead said...

Great interview - wow she is only 21?! Good for her. Checking out her site now.

Dressing Up For Me said...

I like her style, will be visiting the site soon!

Tanvi said...

Ahhh! Young entrepreneur! Good Luck to her :)

Cafe Fashionista said...

I have never before visited Shop Pulse but I am off to check it out right now. Great interview, Sherin!! :)

Winnie said...

I agree with what she said about Zara, it's great! I don't buy things from there that often but I always have a browse, and everything that I've ever bought from there has been such a winner!

Tasha said...

I've never heard of Shop Pulse so I'm glad you did a post about it! I will have to check it out!

Isabel said...

online shopping while drunk is NOT a good idea LOL

Isabel @ Walk of Fashion

The Trendy Fashionista said...

Really great tips. I really enjoyed this post :)

-The Trendy Fashionista

Sarah said...

I love it!! I've been using it for a few months!

@Anonymous I'd love to know other sites that offer LIVE fashion updates? Most of the others are updated so much later than Shop Pulse...

Kristin said...

I really need to take advantage of Ebay. I never think to shop there!

Leah said...

I haven't heard of the site yet but I will surely visit it now. Alice gave some fabulous tips... so true. xoxo

Hayles said...

I love Shop Pulse - it's so handy to be able to see all the new stuff in one go!

Natasha said...

I've never visited Shop Pulse but I am certainly going to now. This is such a brilliant idea, shopping-wise so I hope the business takes off and you're right. She's very inspirational, certainly at 21! Great post. xxx

Clare said...

GREAT interview. I love shop pulse, she as so much awesome stuff to say!

Jennifer Fabulous said...

What an interesting and fabulous gal! I love seeing fashionistas get creative and turn their talent into business! :)

Kind of gives me ideas...hehe.

I hope you & Sherin are having a fab weekend! xo

CMA said...

really wonderful!!
loving your blog, keep it up!
and thanks for your sweet comment, means the world!


Mrs. April said...

Oooo, I love her style. I'll have to check that out!

Rachel said...

Absolutely amazing!

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