Yellowdoor AW Preview: Part 1 (Photo Heavy)

...written by Sherin

Yesterday, I went to the Yellowdoor head offices, a PR company stated by Mary Portas, to check out what a whole range of brands have on offer for AW2010/11
There were brands from Swarovski to Republic and it was interesting to see what was on offer for AW.

MyTheresa.com
For  those of you who don't know, MyTheresa is an online store that hosts a number of products from some of the worlds most exclusive brands, and even has products that you can't get anywhere else.
The shoes one display were absolutely gorgeous and I was particularly mesmerised by the Louboutins.

Swarovski
There were some absolutely gorgeous pieces of jewellery here and it seems they're already in the Christmas spirit.

There was definitely a lot of sparkle and they were all very delicate pieces. The first picture above is of their 'Merry' set, which has clustered diamonds in the necklace and earrings. The second picture is of their 'Meringue' pendant, which has a blue crystal centrepiece.

Cheryl Cole has also been seen wearing a lot of Swarovski lately, and there'll be a lot omore in the next season of The X Factor.

 

Triumph
You've heard me talk about Triumph a lot in the past, and I got to have a close up look at the UK winning design, which was amazing.

The International Finale is in September and I am so excited to be going. I got a sneak peek at the winning designs from the other countries and every piece is so unique.
The following designs are the winning ones from Ireland and Japan. Seriously, how adorable is the Japanese one?

Carianne Moore
Carianne Moore was a Milliner and she's made a swift transfer into jewellery, which I loved.  The jewellery was very pretty and different from all the other jewellery out there.

I particularly loved the cuffs there. They are definitely on my list of things to buy.

Clarks
This is the brand that surprised me the most out of all the brands. I've always associated Clarks as purely there for comfort, and not style. I was very impressed by what I saw. Clarks has clearly taken a huge step up in terms of fashion.
There were 3 different Clarks brands there: Clarks, Clarks Originals and Clarks Sport.

Clarks
 I never thought I'd say this about Clarks shoes and bags, but I can easily see myself in some of these pieces. The shoes were very impressive and fashionable. The boots, in particular, looks so perfect for Winter.

I also loved this satchel bag from Clarks:

Clarks Originals
Loved these!! The boots look so warm and comfortable and Florence was walking around the festivals in the second pair!

Clarks Sport
As Clarks is known as being one of most comfortable shoe company's out there, so it's only natural that their Sports shoes are great for your feet. The shoe below is Clarks' most bought shoe, and it's perfect for any Sports. The buckle at the front has special technology in it that gives you feet all the support it needs.

Elodie
Another really cool jewellery company. I definitely drifted towards these pieces because they were so beautiful and delicate. Statment jewellery has really been on the forefront these last few years, but delicate pieces are really making a comeback.  These are definitely all pieces that can be worn for any occassion.

Check back tomorrow for Part 2 of the Press Event, which will showcase brands such as Radley and Republic.

Sherin xx