Wednesday, 28 July 2010

Yellowdoor AW Preview: Part 1 (Photo Heavy)

...written by Sherin

Yesterday, I went to the Yellowdoor head offices, a PR company stated by Mary Portas, to check out what a whole range of brands have on offer for AW2010/11
There were brands from Swarovski to Republic and it was interesting to see what was on offer for AW.
For  those of you who don't know, MyTheresa is an online store that hosts a number of products from some of the worlds most exclusive brands, and even has products that you can't get anywhere else.
The shoes one display were absolutely gorgeous and I was particularly mesmerised by the Louboutins.

There were some absolutely gorgeous pieces of jewellery here and it seems they're already in the Christmas spirit.

There was definitely a lot of sparkle and they were all very delicate pieces. The first picture above is of their 'Merry' set, which has clustered diamonds in the necklace and earrings. The second picture is of their 'Meringue' pendant, which has a blue crystal centrepiece.

Cheryl Cole has also been seen wearing a lot of Swarovski lately, and there'll be a lot omore in the next season of The X Factor.


You've heard me talk about Triumph a lot in the past, and I got to have a close up look at the UK winning design, which was amazing.

The International Finale is in September and I am so excited to be going. I got a sneak peek at the winning designs from the other countries and every piece is so unique.
The following designs are the winning ones from Ireland and Japan. Seriously, how adorable is the Japanese one?

Carianne Moore
Carianne Moore was a Milliner and she's made a swift transfer into jewellery, which I loved.  The jewellery was very pretty and different from all the other jewellery out there.

I particularly loved the cuffs there. They are definitely on my list of things to buy.

This is the brand that surprised me the most out of all the brands. I've always associated Clarks as purely there for comfort, and not style. I was very impressed by what I saw. Clarks has clearly taken a huge step up in terms of fashion.
There were 3 different Clarks brands there: Clarks, Clarks Originals and Clarks Sport.

 I never thought I'd say this about Clarks shoes and bags, but I can easily see myself in some of these pieces. The shoes were very impressive and fashionable. The boots, in particular, looks so perfect for Winter.

I also loved this satchel bag from Clarks:

Clarks Originals
Loved these!! The boots look so warm and comfortable and Florence was walking around the festivals in the second pair!

Clarks Sport
As Clarks is known as being one of most comfortable shoe company's out there, so it's only natural that their Sports shoes are great for your feet. The shoe below is Clarks' most bought shoe, and it's perfect for any Sports. The buckle at the front has special technology in it that gives you feet all the support it needs.

Another really cool jewellery company. I definitely drifted towards these pieces because they were so beautiful and delicate. Statment jewellery has really been on the forefront these last few years, but delicate pieces are really making a comeback.  These are definitely all pieces that can be worn for any occassion.

Check back tomorrow for Part 2 of the Press Event, which will showcase brands such as Radley and Republic.

Sherin xx


Elisa @ Globetrotting in Heels said...

Those Carianne Moore cuffs are gorgeous!! Definitely a must have, I;m adding them to my wishlist :-)

Mary Jane Girl said...

the triumph designs are fantastic!

michelle_ said...

fabulous pieces there !
i love the clarks shoes :)

Lottie said...


Tanvi said...

Those nude pumps. I want. When I see the shoes I like I forget to see anything else. My mind gets stuck at that point! And It's stuck there now!! :P

Dressing Up For Me said...

I´m drooling over the jewelry! They´re gorgeous. Wish I could buy them all. huhu!

Rachel said...

This all looks very amazing... and that daisy Triumph bra is fantastic!

Cindy Whitehead said...

Love the shoes in the first photo - how fun seeing all the new items up close and personal!

Amandita said...

Oh your blog is super cool.. I love it =)

Cafe Fashionista said...

Swarovski, Swarovski, Swarovski!!! :)

Jade "Purple" Brown said...

i love those suede pumps :)

Phuong said...

wow great shoes!

Elaine said...

That's awesome!! I love the Carianne Moor necklaces.

clothed much, a modest fashion blog

v [ hobovogue ] said...

beautiful picks! especilaly love those earrings... so dainty and fun!

<33 [v] hobovogue

Tasha said...

I love those heels! And the jewelry is stunning!

MarchMusings said...

Love the Carianne More designs. And Clarks shoes are looking good!

Clare said...

THis post is just oozing with prettiness. I love every single item you featured! Wowzah!

Jennifer Fabulous said...

Gahhhh!! Fabulous, fabulous, fabulous! :)

Zabrinah said...

I love everything about all these images!

Best wishes from one blogger to another,


Gizelle | Vanilla Ice Cream said...

the carianne moore jewelry collection is just awesome..they're beautiful and so unique!

♥ vanilla ice cream ♥

She Wore It Well said...

i want everything in this post!

Harriet said...

Those Radley/Kurt Geiger shoes look awesome, and with a more wearable heel than most of the usual Kurt Geiger stuff!

christian louboutin said...

Christian Louboutin top footwear brands into multiple growth in sales last year, privately-owned 500 pairs of shoes for women over the brand around 3000. Long list of fans include Victoria Beckham, Jennifer Aniston, and many other female stars. However, the "red clogs" the most loyal customers comes as the U.S. best-selling author Danielle Steel, and learned that she has more than 6,000 pairs of Christian Louboutin shoes.
September 2010 applied for a trademark, the purpose is to protect its brand scarlet soles designed not been copied. "The bright red soles is used to tell you, this pair of shoes that I designed. Wearing the shoes of the woman is more able to attract the attention of men." Christian Louboutin President in the United States Trademark Office, said applications have it. Christian Louboutin red sole design of this sign was born in 1992, when, Christian Louboutin shoes President try to use nail polish on the shoe department.

ladyheart said...

This shoes never will lose its charm and beauty. A number of fashions and styles in no way fade away.
evening shoes

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