Monday, 11 October 2010


On Thursday, I was invited to the Victorinox Store, on New Bond Steet to have a look at the new AW clothes collection, just should have just come in. For those of you who don't know, Victorinox are the people who make the Swiss Army Knives. Both my brother and my dad love the Swiss Army Knives and I've grown up, knowing the importance of them, despite not owning one myself.

Unfortunately, the full women's AW collection hadn't come in yet, but the even was done so well that we still all really enjoyed ourselves. I met the really lovely Really Ree, who was just amazing to talk to and hang out with for the whole evening.

As we were one of the first people there, we managed to get specially engraved Swiss Army Knives. We were able to choose the colour and what we wanted to engrave, and the knives were made right in front of us, and was really fun to watch:

I was seriously so impressed at how quickly and well made they were. I was really excited as I now have my first Swiss Army Knife, which comes with tweezers, a bottle opener, a nail file and a lot more.

We were also able to have a good look around the store and it was really fun and we saw some really really cool things. Everything from Victorinox is really versatile as well as having a lot of hidden and useful gadgets/tools.

I absolutely fell in love with the knife below. It was so pretty and sparkly: a perfect tool for any girl. The bag below was a perfect example of the versatility of Victorinox products. It started off as a duffle bag and unzips into a coat holder, and then folds up again: amazing!

We also managed to have a good look at all the special knives in the store. The one below was a really cool special design.

I'm also a bit of a geek and got really excited at the gadget below. It was a Swiss Army Knife with a USB attached to it. And some of them were even fingerprint protected. How cool and James Bond-y is that?? So you won't be able to get to the USB/data without the proper fingerprint.

We were, however, able to see some of the female collection, and I was really impressed. The clothes, again, were really versatile items, really perfect for anything outdoors. This jacket is probably thicker than any coat out there. It really looks so warm and comfortable. The t-shirt had breathing holes under the sleeves, which is definitely something we need for the summer. It would definitely help with any sweat you have when it's really hot.

One of the highlights of the event was watching the ceramic knife at work. The chef was absolutely adorable and did a great job showing off the knife. He threw a tomato at it and it sliced immediately (see video below). I'm such bad cook and can't chop for anything. The chef got out a pineapple and was told to cut the it with the knife. We know how tough cutting pinapple can be, but it cut so easily: really impressive.

I had a great time at the event and am really proud to finally have my own Swiss Army Knife. It is an iconic item, so I'm really happy.

Sherin xx


Leia said...

A USB swiss army knife! How cool is that?! I want one - a fingerprint protected one!

Sebastien said...

Thank you Sherin for your post.
Very interesting.

daisychain said...

I have a really cute pink victorianox swiss army knife :)

Amy from Forever Curiouser said...

you look so cute in that hat! nice post :) x

Cafe Fashionista said...

Ohmigosh Sherin, how fun! I love that you had it engraved with the words Hi Fashion!! :)

Robbie said...

Such an interesting post, I love pen knives!
Great blog, would love you to visit mine.

Couture Carrie said...

Very cool post!
I love my Swiss Army knife!


janettaylor said...

Interesting post, my dears!

PinkBow said...

what a fantastic event... i love how masculine knives re but then they have nail files etc

B a la Moda said...

I love those knives. The are the best cutting plus their brand image is cool. What an experience!

B* a la Moda

MarchMusings said...

Cool -I still my first Swiss army knife somewhere. They last a lifetime I'm told.

Emma said...

I don't own a Swiss army knife, but now, strangely, I'm wanting one... glad you had fun! x

Clare said...

What?! That is so awesome! I want a personalized swiss army knife too!

sexylegsandbody said...

Lucky you, I am really jealous, I love those knives, great quality and value for money. I have one but do not wear it on me, it is safe in my lounge with my knife collection.

Thanks for sharing and thanks for your comment on my post, really appreciate it.

Hope the rest of your week goes smoothly.


St├ęphanie said...

Oh ! So nice !

Winnie said...

Oooh nice! I've never wanted one but seeing your engraved one and everybody elses, they're kinda cool!

Cindy Whitehead said...

You are so lucky!! That is one of my fav companies!!

la petite fashionista said...

i love your swiss army knife! it's full of all those things I constantly need & never have on me- mini scissors & bottle opener!? i love that its engraved too :)

Natasha said...

I'm such a geek because I love this post and how sharp the ceramic knife! I want a Swiss Army now, I'll have to save up I think. xxx

Kristin said...

What fun! I love how you branded that bad boy!

The Trendy Fashionista said...

That must have been an amazing experience. I'm sorry I haven't been around much lately.

-The Trendy Fashionista

Tasha said...

I love that Swiss army knife with Hi Fashion on it! How perfect! Stylish yet resourceful! :)

Looks like a fun event!

beingdena said...

your swiss army knife is so adorable, makes me want one too. a pink one, did they have pink?:)

Allison said...

Great post, and fab Swiss Army knife, Sherin! I love that it's customized! :)

CMA said...

loving this inspiration
MAD perfection, so great
thanks for your comments on my blog, they mean the world!


Jennifer Fabulous said...

I want a cool swiss army knife!! You're SO lucky! Especially since you got an awesome personalized one. I'm jealous. Hehe. ;)

E said...

That's so cool! I would love to see how they make those!

Dressing Up For Me said...

I like that it can be personalized! That´s awesome. :)

victorinox knives said...

You look so cute in that hat! nice post :) x

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