Tuesday, 8 February 2011

French Connection Spring Summer 2011

One of my favourte campaigns from last year was the French Connection 'I Am Man'/ 'I Am Woamn' ones. I know they caused a bit of controversy, but I thought they were brilliant! They were so original and fun; and they definitely got people talking.

Their campaign for SS11 continues along the same path and questions what it is to be a 'man' or 'woman', with interesting images. Like the previous campaign, they are pretty brilliant and quite original. I was sent a sneak peek of the upcoming campaign and thought I'd share them:

PhotobucketPhotobucketPhotobucketPhotobucket
PhotobucketPhotobucket
Photobucket
Photobucket

So, what do you think about the ads and the whole campaign in general?

Sherin xx

23 comments:

Amy said...

I love it - especially the kittens one! I might have to write about this on WW, too.

▲ WOLF WHISTLE ▲

FashionJazz said...

This is brilliant! Happy Tuesday xx

Annie Spandex said...

Definitely bizarre! Not offensive though, not to me.. Memorable for sure.

Cafe Fashionista said...

Memorable; yet not my style - I'm not really a fan of this campaign. :/

Couture Carrie said...

Fun campaign!
Especially loving the ad with the cat!

xoxox,
CC

Cindy Whitehead said...

I think these are GREAT!!

Filipa said...

It just makes me so confused! I don't really like it at all and it doesn't fit with general French Connection feel for me- I really don't get what they were trying to do with it.. hm//

Milana said...

Edgy. I like it :)

Audrey Allure said...

I think it's an interesting & quirky take on the concept & they're funny, although I think it takes away the focus on the clothes.

tanvii.com said...

It attracts attention but not to the clothes I feel

Kavery said...

Something different. Wonder if they found them effective as far as sales went

♥ joei said...

Its a bit different but catchy! Love the ad with the man and the kittens! :)

Visit me at Definitely, Maybe

michelle_ said...

i find the campaign unique and eye catching ! i would look at this if i saw it in a magazine !

The student's guide to affordable luxury said...

What a great ad! I love the unexpected. Especially the woman holding the bald mc guy :)

Tasha said...

I hadn't seen these before! They definitely made me laugh! And makes French Connection stand out!

GRUNGE+GLAM said...

Thankyou for the comments on my blog :)
I like them, they're unique!
Amy,x

alexandra grecco said...

great blog! I love those ads!

x
Alexandra

www.alexandragrecco.etsy.com

MissNeira said...

Haha so weird, Im totally into creative advertising but I had no idea what this one was about!

xoxo
Miss Neira

Jen said...

I love this campaign. The lines are so clever! Especially fond of the kittens and the almost mocking line - you are man? :) x

Vicki said...

awesome ad campaign, so different and orginal :) xo

wardrobemag said...

I saw some of these the other day. I guess it ties in with past campaigns, but they are odd.. In a good way more than a bad I suppose!

Bhav x

Clare said...

Hahaha these are great! I love them.

Allison said...

I love French Connection to begin with, but the originality of these ads is just perfect! I laughed at a bunch of them and I applaud the marketing team that came up with the idea :) So fun!

Copyright Statement

Copyright HiFashion

All photos are taken by me, unless otherwise stated. If you do see one of your pictures here and would like me to remove it, or you would like to use one of my pictures, all you have to do is send me an email and ask.