Saturday, 27 August 2011

Frey Wille and 18 and East

Wednesday was a very busy day for me as there were events throughout the day, so I was running around a lot.

I started my afternoon at the Frey Wille store in Picadilly and I officially have a new favourite jewellery store. The Austrian company takes a lot of inspiration from European art and mixes art and jewellery very well. I was so impressed at how pretty everything was and how passionate the brand is. It's Frey Wille's 60th anniversary this year and even now, the brand has a great, personal, feel and they even work out of the same factory thath they did 60 years ago, in Vienna.


The brand has a great philosophy, and each piece in the collection is special and takes upto 80 steps to create, with glass and Enamel. A lot of research and effort goes into each piece and I could tell by looking and holding various items, that they really were something special and unique. Instead of focusing on fashion, Frey Ville produce pieces that are timeless and can be worn for years.

Their emblem is the sphinx, and they incorporate it very well within their jewellery. These coral bangles were stunning and surrounded by 18 carat gold.


One of their collections is 'Ode to Joy of Life' and it's stunning. The colours in the pieces are so vibrant and looking at it is meant to just make you feel happy, and it does work as the pieces are so pretty. Even looking at the pictures in the look book instantly lift your spirit.


Out of everything I saw, the cuff was definitely my favourite piece. I got to try it on and it felt so comfortable and amazing on my wrist.


I also loved all the gorrgeous silk scarves. They came in a variety of colours and prints, and some of the larger ones even had different colour schemes on the corners, so it could match anything. With each scarf, also comes a little booklet on different ways to wear a scarf.


If anyone wants me to really love them, buy me something from Frey Wille :)
You can see more pictures on my Facebook Page.

After a stop at Joes Juice (where I had a relaxing hour of sitting, reading and drinking Juice), I went off to Old Street to check out the AW collection from 18 and East, and to buy some sale pieces from the SS collection. I've always been a huge fan of 18 and East clothes as they're so pretty and wearable. They always have great prints and colours, and I'm definitely excited for the AW collection to come out.


I ended my day by meeting Susie and grabbing a quick dinner at Vapianos.

Sherin xx


sahrish shamim said...

awesome collection .... i like cute and unique bangles .....

LilyLipstick said...

I love that Frey Wille cuff, it's beautiful. My mum has one of their bangles but it's sadly too big for my wrist so I can't borrow it. x

Pip said...

Love the scarves and the bangles!

Pip x

Sandra said...

They're pieces are gorgeous, so pretty!

Natasha said...

I just love all of those colors! They are sure to spice up any fall outfit ;)

Krissy ~ said...

the bangles are so beautiful!
Krissy xoxo

Kimberly said...

Hey Sherin!

I found you on a discussion on facebook =) LOVELY blog! This jewelry is so beautiful - I absolutely love the bangles. My favorite one is the first one, for sure! =D

I'm now following you via google! I'd love it if you could check out my blog and maybe follow as well? =D

xoxo can't wait for more!

Chelsea Lane said...

this is such an amazing place! love the title of that Ode to Life collection. so inspiring :)


PS is joe's juice the place where all those cute boys work at?! ;)

Tanvi said...

They've got a good collection :)

♡ from ©

Cinz said...

Wow Frey Wille eH? isn't it an expensive jewellery brand? think i saw it once in a mall. Btw, u always tend to go to these awesome events so i'm just curious, are you studying or working at the mo?:)

Btw, love those clothes from 18 and East, the color blocking is soo fab!!! Great vibrant colors:)


danniekate said...

i'd not heard of these two brands before, but they're cool! especially 18 and East :) xx

Audrey Allure said...

Beautiful jewelry!

Kristin said...

J'adore those skinny bangles!

Kavery said...

I've drooled over Frey Wille's stuff in the Vogue so to see it up close will be a dream of mine.

la mode, je vous aime said...

amazing fashion choices!! Love it!

don't forget to check out my giveaway ->

Cindy Whitehead said...

Love the Frey Willie thin bracelets - very pretty!

Temporary:Secretary said...

Very pretty pieces! <3

faye (All These Pretty Things) said...

I'm a fan of 18andEast too :) I absolutely love the colored dresses xx

daisymay aka Chantele said...

Wow those bangles look pretty amazing, so colourful!

Daisy Dayz Home
Cross-Jones-Photography Home
New Blog - The Daily Swoon - 1st September
New Group blog - The Penthouse Clan

Dressing Up For Me said...

Those bangles are gorgeous!

Copyright Statement

Copyright HiFashion

All photos are taken by me, unless otherwise stated. If you do see one of your pictures here and would like me to remove it, or you would like to use one of my pictures, all you have to do is send me an email and ask.