Thursday, 18 October 2012

Taylor Swift for Keds

I'm a massive fan of trainers, and recently Keds has gained a place in my heart. I have a few trainers from them and they are so comfortable. I've spent the last few weeks practically living in my Keds Pointer trainers - they're so comfortable and perfect for those days when I'm running around. The brand have been around since 1916, so the brand really knows what they're doing when it comes to trainers.


I was a bit apprehensive when I heard they had collaborated with Taylor Swift - she is talented, no denying that, but she's probably one of the least likely artists you'll hear on my playlist - but I have to admit I'm pretty impressed with the red shoes. She's been a fan of the brand for a while and I agree with her saying that Keds trainers are both classic and effortless.

The shoes come with a great message too. Keds will be using a multimedia campaign to encourage their stories of strength, while will hopefully create a global community of brave and strong girls who will inspire and motivate each other, to live their lives to the fullest. The campaign will see videos and limited edition products.

Swift has created limited edition red Champions (the classic, iconic Keds shoe) to kick off the campaign and it will coincide with the releasae of her album, Red. The shoes will be available from the 22nd October online.

What do you think of the shoe?

Sherin xx


Heather said...

Keds and Taylor Swift- now that's a combination I didn't see coming! I love the colour as well, but sadly, I find keds really uncomfortable! So gutted!

Maria Fallon said...

I love Keds and I love the red colour so I will be keeping an eye out for these!

Maria xxx

Sofies closet said...

They are so adorable. I love the color!

Cafe Fashionista said...

Gah! These are so cute - I love Keds! :)

Adele said...

Love the shoe, LOVE Taylor Swift.
Have a fab Thursday Hun xoxo
Enter my Michael Kors Giveaway!

Hazel said...

I have to admit I've never tried then, favouring Converse and Rocket Dogs instead...
Was TS wearing Keds on the X Factor on Sunday?

Style Eyes said...

I will have to admit I have never owned a pair of Keds and until about a week ago, I had no idea who Taylor Swift was but I do like the red!

Couture Carrie said...

Amazing collab!
Love the sneaks!


Dressing Up For Me said...

Love the color and sneakers are so comfortable to wear too! :)

t said...

I haven't worn Keds in so long!

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