Tuesday, 26 February 2013

The Apartment LFW

LFW is really tiring. It's not all that glamorous at all. They are long queues in the cold for oversubscribed shows (you might queue for an hour and still not get in), a lot of people parading around in ridiculous outfits, and the inappropriate shoes are killer. Fashion Week is a lot of fun, but so tiring, so it's really nice to have somewhere were a select few bloggers can sit, recharge and just relax during shows.

 photo 2013-02-16143357_zps102a7360.jpg

 photo Apt1_zpsb7b78de8.jpg

This is where The Apartment comes in. Set up by Abi last season, this has been my saving grace over the last two seasons. So many brands got involved this season and I had so much fun looking at everything.

Claires Accessories
I used to wear Claires a lot when I was younger and thanks to The Apartment, I've re fallen in love with the brand. I can't believe I hadn't realised that they did really cool jewellery again. There were some amazing bracelets and rings that we were free to wear, and I had my arms piled with Claires jewellery. The multicoloured friendship bracelets were my favourite!

 photo Apt2_zps08c846df.jpg

Next had a perfect little boudoir throughout the 5 days at Fashion Week. The room was filled with all their homeware, clothes, shoes and accessories and the new collection is really looking amazing. Can't wait to go in store and do some shopping now!

 photo next_zps999f791f.jpg

Ateltier To Go isn't a site I knew too much about before, so going into their room at The Apartment was a great introduction to them. I've been spending hours on the website and I am in love with it. They have a wonderful selection of designer clothes alongside some really well written content online too.

We were also asked to style a model with pieces that they bought with them, so I had a lot of fun playing stylist. I paired black leather skinnies, with a bright yellow top and a bomber jacket. How do you think I did?

 photo atelier_zps965a3d77.jpg

John Frieda

The Apartment was filled with pampering sections too. John Frieda were always on hand to fix our hair when it needed them them the most. They're were incredible to go to and gave everyone everything they wanted. The room was filled with styling tools and all John Frieda's hair products. I have their Full Repair range and it really does wonder's on your hair. Below is me right after I got some proper curls put into my hair.

 photo Apt3_zps02989a09.jpg

Rimmel were also constantly on hand to make our lives a lot easier. I went in for makeover's every day and the girls were amazing. use Rimmel for my daily basics anyway, so it was nice to check out some of their new products. The Apocalips lipgloss is absolutely brilliant - I love it so much. And I can't wait to try out their primers.

Windows were so much fun to hang out with at The Apartment too. They had their new Windows 8 phones, the new Surface and the Lenovo laptops - each product was great. I really fell in love with the Lenovo laptops, which were also touch screen. They worked so well. And I will admit that I skipped out a few shows because I was too busy playing the logo quiz game with one of the Window's guys. So much fun! Obsessed with that game now.

 photo 2013-02-16123412_zpseb60d631.jpg

 photo Apt4_zps834905f2.jpg

Temp Cover
And although this isn't related to the Apartment I was so thankful for Temp Cover on the Saturday of Fashion Week. They rented out two rickshaws for the use of bloggers and it made the journey's to and from the various venues so much easier. Temp Cover are great to go to if you need Temporary Car insurance for any reason.

 photo TempCover_zps602c9d7f.jpg

Sherin xx


Cee said...

I read a lot about The Apartment during LFW and it really did sound like a saving grace; not to mention being a lot of fun. Fingers crossed I'll get to London for the next fashion week and be able to experience it myself!

alliejayne said...

This all looks so amazing! Love it!



ana said...

This is so cool!!!

Cafe Fashionista said...

Ooh, The Apartment sounds like one of the most intriguing LFW events. I so wish I could attend!! :)

Audrey Allure said...

We also have these similar blogger/media lounges - definitely a perfect spot to recharge during fashion week!

monica said...

ahhh i wish i could be at LFW

Larissa said...

Nice blog dear.
From hats to heels

Living_in_aShoe said...

great pictures!

Jennifer Fabulous said...

Ummmm this sounds like HEAVEN.

Couture Carrie said...

Fabulous post, darling!
Your hair looks amazing!
And I love that bomber jacket :)


Kate Brown said...

I loved reading this. I think you styled that model great, love the yellow popping out. Sounds like LFW apartment is a godsend :)

Cinz said...

Looks like you had an amazing time! I've not heard of the Apartment before tho but sounds interesting! I lovee the room for NEXT, their homeware is really pretty!

Touch screen on lap top?! Noway, that is too cool!!! You thinking to get one? I just bought a macbook pro so i'm settled for now.

HAHAHA i found it funny when i read about Temp Cover, people are surely creative when it comes to making money,lol...did you go on it???

Hope you have a fab weekend girl!


Copyright Statement

Copyright HiFashion

All photos are taken by me, unless otherwise stated. If you do see one of your pictures here and would like me to remove it, or you would like to use one of my pictures, all you have to do is send me an email and ask.