Wednesday, 15 October 2014

Triumph's Magic Wire Bra

Guys don't know this, but sometimes bra's are a complete pain. There are days when I'm out an about and my wired bra digs in so much that I just want to throw it off and got without.

Lucky for us though, Triumph has come up with a very comfortable solution to this dilemma. They've launched their new Magic Wire range which contains the support of a wire, but with the comfort of non wire. The Magic Wire bra's contain little pieces of flexible silicone that adds in support but without any of the digging in you get from a wire.

 photo Pictures23_zpsdf54446f.jpg

The bras come in different styles. The Body Make-Up body wire is really fashionable but also really comfortable, while the Contouring Sensation has a beautiful and feminine shape, with lace and bow details.

Alongside the bra, Triumph has also launched the Niggle Fix Campaign. The Magic Wire bra is there to help with one of life's 'niggles' - the uncomfortable bra, so the campaign aims to helps solve more of those everyday niggles that life might throw at us.
The aim is to enable women to share the things that frustrate them on a daily basis, starting conversations with each other and bringing them together. This can be anything from ladders in your new tights to issues at work.

I have the new bra too and have worn it a couple to times. I can definitely vouch for it's comfort. It is a really flexible bra and the silicone works brilliantly. This is a must buy if you've ever had a digging wire in your chest and have wanted comfort on a day-to-day basis. Well done Triumph - definitely a game changing product.

Sherin xx


cat eyes & skinny jeans said...

Ooh, this sounds amazing! I've been wearing bralette's a lot lately - no wire so they're incredibly comfy!!


Cee said...

Okay, this sounds amazing! There are so many days when I wish I could go without the wire in my bra - they get so uncomfortable when your bra is fitted properly! But I can't bring myself to do it. This is the perfect solution. I'm going to hunt out down as soon as possible.

Allison said...

This sounds perfect - I hate uncomfortable bras (which is why I run home and take it off ;) They're cute too!

Panty Buns said...

The Magic Wire Bra and the Niggle Fix Campaign both sound like wonderful ideas. I recently saw the video "A Niggle Shared is a Niggle Halved! #NiggleFix - Triumph UK - YouTube" and loved it. I also like the look of the high-waist Triumph briefs paired with the Magic Wire Bra at the right side of the image at the top of this post. It's nice to learn that this new bra is comfortable from a fashion blogger who's tried it!

Couture Carrie said...

Sounds fab!


Ida said...

They are so so pretty :)

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